Sports and Events Tourism Exchange

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Sports and Events Tourism Exchange, Exhibition and Conference

Where Sports, Events and Tourism Meet



The 4th annual Sports & Events Tourism Exchange (SETE), is a dynamic business to business platform that is aimed at positioning South Africa as a sports & events tourism destination and encourages collaboration between the sports, events & tourism industries who will showcase their product offerings to the attending International Hosted Buyers and SA corporates, specializing in these sectors, who are interested in bringing business to South Africa.



“Sports & events tourism is a growing global industry with significant economic implications for both the event and the impact of travel and tourism related benefits on host destinations.”



SETE consists of a two-day conference and exhibition with networking events. The event will attract visitors who include senior decision-makers in the sports, events and tourism industry.

Organised by Thebe Reed Exhibitions, SETE is backed by the KwaZulu-Natal Department of Economic Development and Tourism and the region’s marketing body, Tourism KwaZulu-Natal, are also giving the event their full support along with CATHSSETA (Culture, Arts, Tourism, Hospitality, Sports Sector Education and Training Authority).



The Sports and Events Tourism Exchange provides a platform to:

- Pursue bidding and hosting of major international events
- Promote Africa as a training destination for northern hemisphere athletes in their winter months
- Promote Africa as a destination for social participants in sport, exploiting our golf courses, beaches, stadiums & hiking trail
- Increase Tourist volumes, spend and length of stay
- Promote transformation
- Promote local federations and associations
- Showcase Africa’s experience and expertise in hosting and managing medium and large international events
- Promote home-grown events
- Promote the countries, states and provinces and what facilities and services they have to offer



The SETE 2014 event will welcome pre-selected high caliber International Hosted Buyers, a larger scope of services and products specifically related to tourism and sport and also expose Africa’s finest destinations to the Sporting and Event fraternity.

To register for this event please click the link below:
http://www.sportsandevents.co.za/forms/index.php?form=visitors

Why Exhibit?

Below are some of the benefits of participating in this event:
- The event provides an opportunity for you to meet face to face with people who may never have known about your product offering before.
- The Sports and Events Tourism Exchange is attended by pre-qualified International Hosted Buyers who you get the opportunity to meet with. Last year we had 46 buyers representing 18 countries.
- Visitors can Touch, Feel and Taste your product. An exhibition is the only marketing platform which allows a consumer to use all senses! Last year we welcomed over 1000 visitors representing Senior Managers from the Sports and Tourism industries.
- Your stand is an ideal marketing opportunity to test your marketing campaign and or brand activation / launch a new product.You get to watch the immediate reactions.
- You have the opportunity to stand out from your rivals with on stand activities and visuals.

For more information regarding exhibiting at this event please click the link below:
http://www.sportsandevents.co.za/exhibitors/costs-to-exhibit/